On Saturday, I had the opportunity to attend a very unique discussion on the importance of sports in children’s lives and how it can be used in social entrepreneurship. Joana Martorell Coordinator of Unicef in Catalunya Spain moderated the discussion with Dr. Simone Kolss, Market Intelligence Manager of Adidas AG, Andrew Walker, Senior Vice President of Global Marketing & Communications for The Women’s Tennis Association, and Todd Beane, the International Director of the Johan Cruyff Institute of Sports Studies.
The panel focused on how sports teach children many life lessons including teamwork, determination, drive, how to follow rules, leadership, and gender equality. These values and skills help children to develop into responsible adults. Sports can also be used to promote health and health education as well. One example of this is that Adidas puts on a soccer tournament and provide all the children with vaccines.
This panel definitely made me think differently about how we can look at the social impact of our work in any industry, whether that is sports, the entertainment industry, etc.
-Scott Berger, Junior, Majors: Chemistry and Spanish (LAMP)
Monday, March 1, 2010
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